Websites of all types should consider these before discounting the use of a recommender engine. The future of the web is helping people shop and experience sites in a uniquely personal way for them; whether the website is e-commerce, media, social network, or search engine, this is a win-win situation for both the users and the site owners (or store owners, in the case of e-commerce). One way to do this? Utilising a recommender engine. A recommendation engine, also known as a recommender system, is software that analyses available data (user behaviours, product properties, etc) to make suggestions for something that a website user might be interested in, such as a book, a video or a job, among other possibilities. Amazon was one of the first sites to use a recommendation system. Recommended product from Amazon website. Websites have a lot to gain in using a recommender engine, including: Maybe change Search is hard for users, discovery/exploration is easy to...